Family CEO is a chief of staff for family life. It works inside WhatsApp, connects to your calendar and inbox, keeps track of what everyone needs, and briefs you each morning before the day starts.
Morning. Here's the week ahead:
TuesdayPE kit — swimming, not football
ThursdayParents' evening, 6pm. Sitter not booked yet.
FridayDentist at 10. Form still unsigned in your inbox.
One message at the start of the day with what's coming, what's unresolved, and what needs you specifically.
Connects to Google Calendar and Gmail with your permission, and surfaces only what matters — the school email, not the newsletter.
Tell it once. Shoe sizes, term dates, who's allergic to what, which cousin's birthday is coming. It holds the detail between conversations.
Forward a school PDF or photograph a letter from the fridge. It reads it, pulls out the dates, and reminds you when they're close.
A short form — who's in the family, school names, the rhythms of your week.
Optional, and revocable at any time. It works without them, just with less to go on.
It's a WhatsApp thread. Ask it things, tell it things, forward it things.
Family CEO is in private beta with a small group of UK families.
It's being built deliberately slowly, with the people using it. If you'd like to be part of the next group, or you're curious about what it does with your data before you'd consider it, email me directly — it's a real person at the other end.